In the words of Elizabeth Mueller a tagline is a catchy phrase that sums up what a certain product (person, place or thing you are promoting) is. Here are several examples to help give you an idea:
Just do it
What's in your Wallet?
The happiest place on earth
Time to make the doughnuts
Thank heaven for 7-11
Shouldn't your baby be a Gerber baby?
Click here to read a fabulous post on 10 companies that totally define their taglines.
Poor Ali Cross, I keep picking on her, but her author tagline is one that I can't get out of my mind, it ROCKS: "Stories that transcend the ordinary" Admit it, it's awesome, right?
Virginia Lori Jennings, a friend of mine, said over on my FaceBook Timeline, "An author tagline is a saying that embodies your writing subject, why you write, and what you want your stories to achieve.-> sorta like a slogan."
Are you catching a vision for you tagline?
(Next week, we'll discuss how to discover your author tagline!)